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An AI-powered social travel app for creating journeys, discovering new places, and sharing your adventures with others
Plan. Share. Inspire
The problem
Travelers lack a platform to plan, share, and explore unique trips while breaking out of familiar destinations
User research
16
People were interviewd
25 - 45
Age range
1
Persona
User journey
Smart trip creation
Key Findings
Based on user survey and research
Questions
Insights
What’s the biggest challenge when planning a trip?
Many users struggle with finding reliable information and organizing their time effectively
How important are personalized travel recommendations?
85% of users value tailored suggestions, especially those that match their style and pace
What kind of support would users like from the app?
Most users prefer inspiration from other travelers and direct access to a smart assistant
Market research
Exploring what today’s travelers expect from a modern planning and sharing platform.
Smart Planning
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Travelers want quick and easy ways to plan trips without endless research
•
AI-driven personalization makes planning faster and more accurate
Flexible Budgeting
•
Users prefer having travel options that fit various budgets
•
Sliders and transparent cost previews make financial decisions easier
Seamless Navigation
•
Simple flows with AI help reduce planning friction
•
Clean interfaces and map integration make the process intuitive
Memorable Trip Journaling
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Users want to document and relive their experiences
•
Personal travel logs with photos, locations, and notes create lasting memories
Motivation & Rewards
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Earning points and titles keeps users motivated to share and interact
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Gamified systems encourage long-term use and content generation
Social Inspiration
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People love to discover places from real traveler stories
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Following others and sharing journeys increases engagement and trust
App flow & structure
Home
Explore (feed)
Smart planner
AI assistent
Profile area
Notifications
Explore globe/
Go to feed
Following
Plan a trip
My trips
Likes & Comments
Discover
Edit trip
Chat
Trip alerts
Get inspired
Wishlist
Ask a question
Personal info
Wireframing
Home & Feed screens
AI assistant flow
Design concept & inspirations
Glober’s design brings travel to life — combining exploration, personalization, and social connection into one intuitive experience.
Pain point
Design motives
Inspirations
Planning trips is time-consuming and complex
Clean structure & AI-powered guidance
Users want to explore new destinations easily
Interactive world view & visual-first discovery
Google Earth
Users seek smart, conversational planning
Conversational UI and personalized assistant
Glober design system
Typography
Headlines
Free text
Color pallete
#F9F9F9
#23634C
#42826B
#93D3BC
#333333
Buttons
Logo design
Full logo
Icon
The solution
Your adventure starts here
Navigate the globe or dive into travel stories, the choice is yours.
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Plan smarter with your personal AI assistant
Answer a few quick questions and let your assistant create tailored trip options just for you.
Set your travel budget
Choose how much you want to spend. Glober will adapt suggestions that match your financial comfort zone.
Explore curated travel matches
Based on your preferences, Glober offers four unique trip options, each built for your needs and mood.
Dive into the details
Scroll through recommended places to stay, eat, and explore. Create your dream trip by mixing and matching what suits you.
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